Advertisers, Ad Agencies and AdVARs
Increase quality results and expand the reach of your ads by signing up with tyBit today. Drive up sales by complementing your existing marketing program with a fully-managed, integrated, and comprehensive search engine marketing solution. Advertisers, also known as a merchants or retailers, are businesses that sell a product or service online. When Advertisers go through tyBit to advertise, they advertise across tyBit Partners, Publishers and Affiliates to promote these products and services. Users of the tyBit Search Engine are end-users or subscribers of our Partner Publishers. Users include OEMs, Media, Service Providers, Software Companies and Internet Access Providers. When they perform a search using tyBit or our Partner’s co-branded search engine, tyBit delivers only relevant ads in text, banner, or video format through its state-of-the-art ad module. Your individual needs are unique and so are our solutions. At tyBit, we understand that meeting your specific requirements is the biggest factor in determining your success. The tyBit Team starts with a needs assessment to develop a comprehensive understanding of your program’s goals and objectives. We apply these findings to recommend a custom solution for your business.

ARE YOU A PARTNER, PUBLISHER OR AFFILIATE?

Maximize your revenue opportunities. Partner with top-tier Advertisers through the tyBit search engine. A Partner, also known as a Publisher or Affiliate, is an independent party with web traffic and a user or subscriber base. They promote the products and services of Advertisers to their end-users, members or subscribers on tyBit in exchange for a commission on sales generated through the tyBit Search Engine and Ad Module. Partners include OEMs, Media, Service Providers, Software Companies, Social Networks and Internet Access Providers. tyBit will display Advertisers’ ads, text links, or product links on your Web site(s), in e-mail campaigns, or in search listings that have a pinpointed relevancy to what your end-users search for on your Web site(s). A Partner is paid a commission of gross revenue generated through searches by tyBit when the end-user takes a specific action, such as clicking on a PPP ad.  tyBit's network provides Partner Publishers with opportunities to team with leading Advertisers while having access to millions of searches, links and offers on a daily basis. As the Market Maker, tyBit provides a Partner total transparency by publishing the performance metrics of all Advertisers, their respective ads and the ads of Partners and Publishers within the tyBit Marketplace. Additionally, strategic advice and featured weekly Advertiser offers are available to tyBit Marketplace Partners through newsletters and the Partner Back Room Module, our comprehensive online resource. Top-performing Partner Publishers who qualify have a distinct advantage in meeting their objectives and getting maximum return for their efforts with our Partner Module.

What is performance-based advertising?
Performance based advertising is paying for actions taken by a consumer as they occur on the Internet, rather than paying up front for advertising space. It is also any type of revenue sharing program where a tyBit Partner / Publisher receives a commission for generating a lead or sale for an Advertiser.

What is an ASP (Application Service Provider)?
An ASP is an online network that is accessible through the Internet instead of through the installation of software. It is quickly integrated with other Web sites and the services are easily implemented and scalable. An example of an ASP is the tyBit Affiliate and AdVAR programs where anyone can resell advertising in tyBit, and as an Affiliate, have a revenue share for displaying tyBit ads on their site.

What is a commission payout?
A commission payout is an amount of income received by a Publisher for some quantifiable action such as selling an Advertiser's product and/or service on the Publisher's Web site.

What is click-through (also called click)?
A click-through refers to the action a consumer takes when they are referred from one Web site through a link or advertisement and they are taken to another Web site. Click-through ratio is the percentage of clicks for the number of advertising impressions displayed.

What is an impression?
An impression is the viewing of an advertising banner, link, or product on the Internet. Every time the page loads an impression is created.

What is online ad positioning and pricing?
When you sign up as an Advertiser, you select keywords for your ad campaign that are most relevant to your Web site or business. Ads are displayed in tyBit from most visible and clicked on (top middle three positions) and down the right hand side (remaining seven positions) on the first page of a search. You bid against competitors for those keywords for one of these position. In any of these positions, we can serve text, banner or video ads. Your ad position is determined by your  Pay-Per-Position (PPP) bid.

What is PPP (pay per position)?
PPP is a term relating to tyBit’s Global Keyword Registry in which and advertiser can pay one set price for a specific period of term, for a specific term in a top ten ad position in tyBit’s ad network.  For any term, tyBit offers advertising at just $1 a day.

What is CPA (cost per action)?
CPA is a metric for online advertising where a rate is set for every action that is taken by a user. Typically this is when an Advertiser will place some tyBit checkout code on their shopping cart or online order form when a lead is actually converted to a sale by tyBit. The Advertiser would pay a % above the bid price.

What is CPM (cost per thousand impressions)?
CPM is a metric for online advertising where a rate is set for every thousand impressions.

What is RPC (Revenue per 100 clicks)?
RPC is one of many reports provided to Partner Publishers and Advertisers that measures the ability to convert clicks into commissions. For Publishers, an Advertiser's RPC shows how well that Advertiser converts traffic into actual sales or leads. For Advertisers, a Publisher's RPC shows how well that Publisher sends relevant traffic to Advertisers' sites. RPC is published as a reporting feature only in tyBit’s Ad module and Partner Module.

What is conversion rate?
The conversion rate is the percentage of visitors who take a desired action. The action that determines conversion is determined by the Advertiser and may be a click through or sale on the Advertiser's Web site, a completed lead form, or another action.

What are the requirements for an Advertiser?
An Advertiser has a product or service it wants to advertise and sell via the Internet. tyBit Advertisers simply sign up and create their PPP ad campaigns by registering in tyBit’s Global Keyword Registry and purchasing keywords. A tyBit account manager can provide assistance in maximizing the Advertiser’s return on investment. To set up their ad campaigns, Advertisers must be creative in how they advertise their products or services, in the form of banners, text links, or product links. We recommend that Advertisers have a dedicated person or resource to manage their programs for the best results.

How do Partners and Publishers join the tyBit Marketplace?
Publisher Partners can purchase a license for the tyBit ad module, the tyBit ad module and tyBit search, or opt for a co-branded search engine and ad module.  All Publisher Partners must regularly generate activity within the network (within six months) in order to maintain an active account that tyBit supports. Partners must have a valid email account to complete their applications.  Search Affiliates Partners may create a tyBit account and become an Affiliate at no cost and begin earning commissions immediately.  Partners must have a valid email account to complete their applications.  As a Publisher Partner or Search Affiliate, you can monitor your transactions in the tyBit Partner or Affiliate module. For the best results, you need to have steady traffic to your Web site, and you need to deselect irrelevant ads and only allow ones that are best suited to your site and your audience.

What technical skills do Publishers need to have?
Publisher Partners and Search Affiliates need to be able to copy and paste HTML code and place it accurately within the code of a Web page or within an email.

What types of commission structures does tyBit allow?
Get 40% commission from ad revenue generated from your AdVAR web search or toolbar downloads. Earn commission from ad revenue generated from Zones you create on your website that match the keywords you select to tyBit ad inventory. Receive discounts for Global Keyword Registry Pay Per Position keywords purchased and then resell those keywords to clients.

What types of links do Advertisers provide in the tyBit network?
Advertisers can upload a large variety of ad types that are all IAB (Internet Advertising Bureau) compliant. These link types include banners (in a variety of sizes), text links, product links, and other advanced link types to include videos in the tyBit video player.

How do tyBit Marketplace Publisher Partners and Search Affiliates get paid?
tyBit aggregates each Publisher Partner's and Search Affiliates’ total commissions earned each quarter  from all the search and ad display transactions and issues a check for the previous quarter’s transactions. Until an  account balance reaches the minimum payout, tyBit rolls over the previous quarter’s earnings into the following quarter. Publisher Publishers and Search Affiliates may choose to receive their payments through a check in the mail or, if they are a resident of the U.S., through direct deposit to a designated bank account. There is no charge for this service.

How long does it take for an Affiliate marketing program to become established?
tyBit assists each new Publisher Partner and Search Affiliate with training and releases a joint Press Release.  However, tyBit can only provide Advertisers with the tools to manage their accounts. The extent and speed of a Publisher Partner or Search Affiliates success’ depends on how well the program is managed, how much the Partner or Affiliate promotes and recruits for the program outside the network, and how much effort is put into learning the tyBit tools and using them regularly and effectively.

How does tyBit track transactions on the Web? 
tyBit assigns unique Publisher Partner or Search Affiliate  ID. We know from where a tyBit search or content matching originates and which Advertiser’s ads are displayed and clicked through. We provide full and transparent reports to all participants in our network.

Can I participate if I reside outside the United States?
tyBit accepts Advertisers from almost every country, and our Advertisers can target and serve ads geographically from local to global or demographically, to certain Partners with unique demographics based on common origin such as age or race, or common interest such as education, sports, or health. Advertisers can maintain accounts in any supported currency. Partners have the option of selecting the currency in which they want to be paid. If a currency is not supported, there is a small surcharge to convert it to the desired currency.

What makes tyBit Marketplace a global network?
tyBit has organized its network of clients and offers so they can be searchable by country and language. tyBit technology automatically matches end-user’s searches by preference, location, time and source. Clients can easily create successful partnerships worldwide and manage those partnerships with tyBit's robust online tools.

Are Advertisers' ads available in multiple languages?
Yes, links are available in multiple languages and the Ad module supports multiple languages, making it possible to find links by language related to a specific interest. To make it easier for Advertisers and Partners to manage global businesses, tyBit enables Advertisers to upload, create and manage ads and campaigns in multiple languages.

Does tyBit offer any customer support?
Yes, tyBit has a dedicated and knowledgeable client support team that answers emails and phone calls 24 hours a day, 7 days a week, and 365 days a year. The tyBit Marketplace also has a robust support area where you can search for the information you need regarding site functionality and account questions 24 hours a day.

What resources are available to help clients learn to use tyBit's products?
 tyBit offers SEO (Search Engine Optimization), which is dedicated to performance marketing tips and techniques. The site includes strategy tips for pay-for-performance advertising, guides to tyBit Marketplace features, and news about the company. The objective of tyBit SEO is to help Advertisers and Partners to become successful using tyBit . Our SEO page, http://www.tyBit.com/seo we are working on as well to discuss natural search position, page ranking, etc. 

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